The ‘fourth ray’ beauty empire has hit a wall, and it’s up to you to save it

A beauty empire, known as the fourth ray, has been in trouble for a few years.The company has been bought by the US-based cosmetics giant, Sephora, for a reported $2.5bn.But it hasn’t been easy to stay afloat.Here are some tips to help you navigate this new reality.Read more first ray beauty beauty, beauty master, beauty […]

How to name your cute girls

The beauty supply store has reopened and there are no more supplies left to fill.But that doesn’t mean the supply chain is all done.A big chunk of the stock is still missing from the Beauty Supply Warehouse.We’ve got some really gorgeous, cute, pretty girls in stock that we’re just trying to get to customers.I’m so […]